 |
Send This Study to a Friend |
 |
Bookmark this page |
 |
Digg |
Flemington, NJ, December 3, 2008 – A new national study among 215 self-reported Democrats, Republicans and Independents revealed that the majority of Democrats (60%) indicated that the Bush administration is to blame for the current financial crisis in the U.S., while Republicans and Independents cited U.S. businesses and Congress.
The study was conducted by HCD Research during December 2-3 to obtain Americans’ perceptions of President George Bush’s interview with Charlie Gibson on ABC, which aired on December 1.
After watching segments from the interview, respondents were asked to rate President Bush on likeability, believability and sincerity. Democrats gave the president low ratings on likeability and believability, and slightly higher ratings on sincerity. Republicans rated him high on likeability, believability and sincerity, while Independents gave him mid-range scores for all three attributes.
Among the findings:
Please indicate who you feel is mostly to blame for the current U.S. financial crisis.
|
|
Total |
Democrats |
Republicans |
Independents |
|
37% |
60% |
26% |
13% |
|
|
Clinton Administration |
8% |
2% |
7% |
17% |
|
US Senate |
2% |
2% |
3% |
2% |
|
US Congress |
13% |
9% |
10% |
24% |
|
US businesses |
27% |
20% |
40% |
25% |
|
US consumers |
7% |
4% |
7% |
10% |
|
Other |
6% |
3% |
7% |
10% |
While viewing the video, participants indicated their levels of believability by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also post-viewing questions.
The Media Curves web site provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net).
Rate this thread Flag as inappropriate