Follow MediaCurves™:
Share This Story:
Send This Study to a Friend
Bookmark this page
Digg
Share on Facebook
LinkedIn

New Sarah Palin Ad Focusing on Conservative Women Scores with Viewers


Sarah Palin Study
Majority of viewers respond positively to Palin's new ad

Flemington, NJ, July 14, 2010 – A new national study among 300 self-reported Democrats, Republicans and Independents revealed that after viewing a new ad featuring Sarah Palin and produced by SarahPAC, viewers were more likely to vote for Palin if she ran for president in 2012.

The study was conducted during July 9-12 by HCD Research using its MediaCurves.com® website, to obtain Americans’ perceptions of a new ad by SarahPAC, a political action committee, which was focused on mobilizing conservative women.

Respondents were asked to rate Sarah Palin on a scale from 1-7 regarding likeability, believability and sincerity, with 1 representing “not at all strong in this attribute” and 7 representing “extremely strong in this attribute.”

Among all parties likeability, believability and sincerity ratings increased after viewing the commercial.  The most notable increase was her likeability and believability ratings among Independents, which increased from 3.7 to 4.4 and from 3.3 to 3.7 respectively.  In addition, Republicans’ dramatically increased their support for Palin as a potential candidate in the 2012 presidential election from 56% to 65% after viewing the ad.

Among the Findings:

Please rate Sarah Palin on the following attributes

 

Democrats

Republicans

Independents

 

Pre

Post

Pre

Post

Pre

Post

Likeability

2.9

3.2

5.2

5.4

3.7

4.4

Believability

2.2

2.4

4.7

4.8

3.3

3.7

Sincerity

2.6

2.8

4.9

5.0

3.8

3.6

 

Would you support Sarah Palin if she were to run in the Presidential Election in 2012?

 

Democrats

Republicans

Independents

 

Pre

Post

Pre

Post

Pre

Post

Yes

9%

13%

56%

65%

27%

29%

No

91%

87%

44%

35%

73%

71%

 

Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net).  You can also receive updates from MediaCurves.com by following us on Twitter:  http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820

HCD Research is a marketing and communications research company headquartered in Flemington, NJ.  The company's services include traditional and web-based research.  For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393.  MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.

COMMENTS
Reply Send This Thread to a Friend

RE: Sarah Palin Survey
by David (Anonymous User) on Monday, July 26, 2010 @ 11:43:15 AM (#6039)
It made my heart flutter.
Reply
RE: Sarah Palin Survey
by brandon (Anonymous User) on Monday, July 26, 2010 @ 1:20:23 PM (#6040)
i love sarah. she is the epitome of a beautiful patriot American women.
Reply
RE: Sarah Palin Survey
by VJ (Anonymous User) on Wednesday, July 28, 2010 @ 2:39:12 AM (#6041)
I find Sarah to be a truly frightening woman. Conservative values are not the values of any compassionate or thinking person in this country. I am dismayed that even the independents among us have fallen for her wolf in sheep's clothing act. Her message is so vague that it might as well be a horoscope; anyone can find some truth in it. The Tea Bag rhetoric is nothing but an ignorant backlash from people who are afraid of change, afraid of the disenfranchised, yes that includes women, and any idea that is truly progressive or different than their own. They drape themselves with the American flag and the Bible, claiming to be righteous defenders of both.
I don't know why I'm bothering to write this, I hardly find these people worth my time. I find these people to be so offensive, but they pose a real threat to the freedoms of those of us who truly want to be free of the stranglehold of their conservative interpretations of the Bible and the American Constitution.. Although I find them laughable, I also think their style of "thought" is filled with dangerous ideas that are easily found believable by people who don't stop to think of the consequences of these ideas.
If Sarah Palin is the best the Republican Party has to offer, then may the force be with them. If she is their idea of the best and the brightest, then my opinion of them has dropped to an all time low, not that it could have gone much lower anyway. They've dragged the bottom of the bucket for the last several elections, but now they're really showing their desparation. Our Constitution was raped unmercifully by the last Republican admistration, yet the blind led the blind, and there have been no consequences paid by the culprits.
I doubt that I'm preaching to the choir here. But I can only hope that the reasonable among us will open their eyes and take a closer examination of what the Tea Baggers are really saying.
Reply
RE: Sarah Palin Survey
by AN AMERICAN WHO KNOWS THE TRUTH (Anonymous User) on Saturday, July 31, 2010 @ 9:40:20 PM (#6060)
I am sorry to whoever you are VJ. Sarah Palin is the epitome of EVERYTHING that is good and fair in this country. If
you really think that what BHO is doing to this country, is the right thing.....then you are one sick puppy. Talk about
raping a country and the US Constitution.....BHO and his minions are doing this on a daily basis. The day is coming when they will be kicked out of the White House.....and hopefully, be put in the big house. They have committed more crimes against this country, that every president in the whole list. They deserve impeachment, and
in my personal opinion....the electric chair for what they have done.

Sarah Palin will one day be the POTUS, and that will be the day that America will begin to heal from all that has been done to harm it by BHO and his Socialist cronies.

Sarah has her priorities in order: Faith / Family / Freedom. She loved her God, first and foremost. Then she loves
her family.....and then she loves this country...and will fight for the freedom and values that are the basic beliefs
of the US Constitution and the Declaration of Independence. Core.....Christian......values and beliefs.

And if you think that you can find something wrong with her.....then as I said....YOU are the sick puppy.
Reply
RE: Sarah Palin Survey
by SuzyQAZ (Anonymous User) on Tuesday, August 3, 2010 @ 1:48:26 AM (#6062)
I think you really need to re-think your focus and what conservative women stand for. SP is focused on traditional values -but really, traditional values of small government. That means, government staying out of your business and my business. The liberal - progressive - point of view is the one sticking their noses into your business and what you are going to do or not going to do on a daily basis. You need to wake up and recognize that SP, and the "conservatives" are not trying to impose their religous beliefs on you - they are trying to keep our country a place where you can choose your own religous (or not) beliefs for yourself. Time for you to read Sarah's own words instead of believing what the NYT, etc., choose to print.
Reply
var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); var pageTracker = _gat._getTracker("UA-4865898-1"); pageTracker._initData(); pageTracker._trackPageview();